Cyndi Lauper was on to something.
The ’80s icon sang about “true colors shining through.” According to Lauper, you mustn’t be afraid to let them show.
Turns out, brands can learn from Lauper. Studies have shown that a brand’s colors can influence 60 to 80 percent of customer’s buying decisions. And the most popular colors among top brands are blue (33 percent), red (29 percent), black or gray scale (28 percent), and yellow or gold (13 percent).