The most-useful social media tools of 2011, part 2

The author of the weekly column, Platform 5, continues his rundown of the best social media platforms and tools he’s highlighted this year.

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Now, it’s time for part two—our picks for Nos. 15 to 11.

Here we go: The 20 most useful new social media tools of 2011, part two:

15. If you’re responsible for measuring the performance of your social media channels, this is the analytics hub for you. Simply plug in all of your details—Twitter account, YouTube channel, Google analytics, etc.—and Unilyzer will show all of your data on one screen. Check out the full list of product features here.

14. This is a search engine for apps (Android, Mac, Chrome, Facebook, Web, and more), which takes away the pain from those endless searches for apps via general search engines. Bookmark this one!

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