The new PR: Content marketing and brand journalism

Join us Nov. 5-6 in NYC to hear our stellar array of speakers explain why creating your own content is essential and how your organization can apply these new practices in branding and marketing.

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What is high-quality content? That’s a matter of opinion.

But what’s high-value content?

“I’m talking about content that actually drives revenue,” says Andrew Davis of Brandscaping, who will kick off Ragan Communications’ upcoming event in New York City on Nov. 5–6.

The 2014 PR Daily World Conference will cover The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR. This comprehensive event will help brand managers and other communications pros navigate the ever-changing landscape of 21st-century public relations.

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