Marketing The No. 1 skill you need to get that job in PR So you want to work in public relations? You’ve got some spiffy new work attire, a polished résumé, and mad interviewing skills. What are you missing? By Jody KoehlerFeb. 14, 2011 SHARE What are you missing? Jeremy Silfwer, a digital PR advisor, shared some keen career advice on the Swedish PR blog Doktor Spinn. His best advice for PR? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.