The one big reason users still log into Twitter

But even though only about 23% of American adults use Twitter, it’s still the go-to source for one very specific purpose: News.

We already knew that journalists love Twitter more than any other social network, but so do consumers. Twitter recently released a compilation of data around how users interact with news and current event content on the site.

The bottom line: if you aim for an audience of journalists or those highly engaged with news, politics and now, you still need to have an active presence on Twitter.