The PR pro’s guide to working with designers

Hammering out the look of a document or a logo doesn’t have to be a Sisyphean task. Follow these guidelines and the collaboration should go smoothly.

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Whether on your PR team, or as outside consultants, working with designers is a necessary part of any PR pro’s job, but it doesn’t have to be a necessary evil.

From the design team’s perspective, the PR department is typically regarded as an analytical, not-so-creative area. However, the ability to encourage and foster creativity is fast becoming one of the most valuable and desirable characteristics of sought-after PR professionals.

Here are four tips every PR pro should follow when working with designers to develop a mutually beneficial relationship.

Be brave, not reckless

Bravery is the fuel that propels creativity.

If you’re too afraid to try something new, or your designers are too afraid of the repercussions of exploring some of their whims, you’re doomed to a future of less-than-impressive results. If your design team loves what it does, chances are you’ll love what they do, too.

It’s important when working with designers to nurture their innovative, outside-the-box spirit. Of course, the necessity of right-brain creativity doesn’t diminish the need for left-brain logic.

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