The PR talent wars are bringing a day of reckoning
The industry is enduring an existential crisis. Here’s how to thrive through it.
She resigned because she didn’t want to come back into the office.
He resigned because no one was coming into the office.
They did not accept the job offers because their current jobs offered a generous counter that they just couldn’t pass up.
Sound familiar?
Post-COVID, every industry is facing a series of staffing issues. The most recent data comes from the U.S. Bureau of Labor Statistics, stating that professional services remain in the top three sectors experiencing the greatest numbers of resignations since September 2021. In fact, 1.4 million people resigned from the professional services sector in January and February 2022 alone.
You can drill down into the public relations industry only anecdotally, but it isn’t hard to see the toll the Great Resignation is taking on the industry.
The industry’s existential crisis
PR’s day of reckoning is here. PR consistently ranks as one of the most stressful jobs each year. Practitioners find themselves trapped in an ever-shrinking cubicle in the corner of the proverbial office, becoming an after-thought of the marketing team. What Gen Z recent grad is stoked to work in that desk?
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