Social Media The SEO magic bullet In a word, it’s transparency. As search evolves, SEO strategizing will migrate to PR pros. By Anand SrinivasanMarch 19, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.