The presidential campaign shows these doomsayers are full of it.
“Most of the $690 million Obama raised online came from fundraising emails,” reports Bloomberg Businessweek.
You might know these emails, which began with overly familiar—some might say creepy—subject lines, such as, “Hey,” or, “Do this for Michelle.”
Turns out, they brought in millions for the campaign.
Obama’s camp shared email figures with Businessweek, including the amount of fundraising dollars each subject line reaped on one day of the campaign (June 26).
They tested a number of email subject lines—a common practice in the campaign—the most successful being, “I will be outspent.” It raked in $2,540,866.
Some of the other top earners that day: