Marketing The top auto brands in 2013: report Japanese automakers took the top spots. American automakers didn’t fare as well. By Kevin Allen@kevin_j_allenFeb. 28, 2013 SHARE Ragan Insider Premium Content Lexus earned the highest overall score with a 79, followed by Subaru and Mazda at 76. Consumer Reports recommends buying 100 percent of Lexus’ fleet. Here’s how Consumer Reports says it determines its report card: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.