Editor’s note: This is our second article in a series about the PESO model. Each piece will examine a different part of the model, paid, earned, shared and owned media.
Many PR pros must educate clients on the true value of a PR campaign for their brand or organization.
Though many industry insiders are frustrated by the public’s readiness to conflate “publicity” with “public relations,” most still see media relations as a central PR function. Add the fact that earned media carries more trust with readers, and your media pitch might start to feel more important.