The two times of day brands should avoid tweeting

Want your followers to click the links you share on Twitter? Don’t tweet during these two times of day.

Ragan Insider Content

If brands want their followers to click links shared in tweets (referred to as “click throughs”), they should post to Twitter early in the afternoon—1 p.m. to 3 p.m.—Monday through Thursday, according to a study by link shortening service Bitly.

The study also stressed the two worst times to tweet for click throughs: After 8 p.m. any day of the week and after 3 p.m. on Friday.

“Unless it’s breaking news, avoid tweeting important content [during those times],” an infographic from digital agency Raka noted.

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