The two times of day brands should avoid tweeting

Want your followers to click the links you share on Twitter? Don’t tweet during these two times of day.

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If brands want their followers to click links shared in tweets (referred to as “click throughs”), they should post to Twitter early in the afternoon—1 p.m. to 3 p.m.—Monday through Thursday, according to a study by link shortening service Bitly.

The study also stressed the two worst times to tweet for click throughs: After 8 p.m. any day of the week and after 3 p.m. on Friday.

“Unless it’s breaking news, avoid tweeting important content [during those times],” an infographic from digital agency Raka noted.

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