The types of Facebook followers every brand needs

From the popular kids to the basement-dwelling haters (yes, you need them), here are the people every successful brand needs.

Ragan Insider Content

But you can’t be satisfied with just anyone liking your page. You need to know which followers are going to benefit your brand.

This infographic from Vocus profiles the five types of followers every business should strive to count among its ranks.

From early adopters to basement-dwelling haters (yes, you need them, too), here’s a quick overview of the people you need and how you can spot them:

1. Early adopters

Why you need them: They’re known to be experts in all things cool, which has earned them large social followings filled with engaged consumers.

2. Social sharers

Why you need them: They will spread your updates across several social media sites.

3. Born followers

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.