The ultimate guide to ‘influencer’ marketing

If you’re thinking of harnessing the power of social media power users in your next campaign, these steps can help.

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For PR and marketing pros, partnering with social media users who have thriving, engaged communities is among the most talked-about approaches. There’s something about getting influential people to sing your brand’s praises that is very appealing (and effective).

Before your online rockstar tells their network of your organization’s greatness, however, there are certain steps you should follow. These 10 form a guide:

1. Determine KPIs, budget, audience target and other details.

2. Determine social media channels of influential partners.

3. Determine publishing schedule.

4. Vet “influencers.”

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