The unexpected benefits of content promotion

Although newsworthy product releases are certainly something you want to share with the media (bloggers and journalists in the appropriate niche), those announcements should be separate from your content distribution and promotion plan. It’s also important to know that earned media coverage doesn’t just happen. To get the best and most placements, you should be distributing your media-worthy content to the appropriate editors at top-choice media outlets. This involves creating a targeted media list, crafting angles and unique pitches for the bloggers and journalists you’re pitching, and following through on requests. So what’s this hidden benefit? When most marketers hear “earned media,” they think they’ll get a lot of traffic—and quickly. Though the traffic boost is certainly the most prominent and measurable reward for earned placement, consider these additional benefits: