The worst video media disaster of July 2014

An NFL coach’s flippant tone toward a player appearing to abuse his fiancée on video was the wrong approach.

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A grand jury indicted Baltimore Ravens running back Ray Rice in March for third-degree aggravated assault. The indictment stems from an incident that took place in February, in which Rice allegedly knocked out his then-fiancée, now wife, Janay Palmer.

The video below, posted by TMZ, appears to show Rice dragging his unconscious fiancée out of an elevator. The National Football League announced last week that it would suspend Rice for the first two games of the season—a penalty that many football fans, women, and other humanoids who care about things like not abusing women—found infuriatingly unserious.

For context, the NFL has suspended dozens of players for four games or more for violating the League’s drug policy. Smoke a joint? Miss four games. Knock your soon-to-be-wife out cold? Just two.

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