There is no silver bullet for marketers — except ‘staying the course’

Marketing is often dull, sweaty, and tedious work. Few companies have the tenacity to make a plan and then work the plan. According to marketing pro Drew McLellan, most companies lose focus and change tactics too soon. Those who plan carefully and stay the course — tweaking as they go along — are rewarded with success over time. Don’t worry; your competitors probably gave up long ago. — Claire Celsi

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