Report: These are the most important skills for communicators today

To succeed in this industry, you need a mix of right-brained creativity, left-brained data analysis and good old-fashioned people skills. That’s according to our survey of hundreds of communicators for Ragan’s Communications Benchmark Report 2024.

While the full findings of this survey are available exclusively for members of Ragan’s Communications Leadership Council, we’re pleased to share a few sneak peeks with you, our Ragan Insiders.

The top skills communicators think are needed to thrive in the profession are:

Look at that: a nearly perfect split between creative pursuits like writing, editing and storytelling and analytical skills like working with technology and data analysis.