Think you’re a social media VIP?

Maybe you are. But Adam Vincenzini thinks the most important person in social media has yet to emerge — the hero who can really run the show. This, he says, is because social media demands someone with a strange and unique combination of rare talents. This person will know about customer service, PR/comms, advertising, branding, and the Web. Still think this is you? Hope you’re not stuck flipping burgers.–Jackson Wightman