This perception gap threatens your sustainability message, report says

Solving climate and sustainability issues requires a complex response.

To make real progress, organizations must implement a variety of approaches and consider massive changes to meet what scientists say is an impending catastrophe for the planet. And business leaders are increasingly feeling the imperative to act.

In a recent report from WE Communications and YouGov, 56% of respondents to a survey of global business leaders say investors and stakeholders see sustainability as a significant or very significant priority.

(Image via)

But progress on these issues can be slow, and there’s a big gap in how top execs feel about the progress being made versus middle management.

Where 61% of C-suite leaders and executive level officer surveyed say the organization is planning to implement “a just transition strategy” to more sustainable operations, only 40% of senior and middle managers agree.