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1. Simple Facebook and Twitter insights with SimplyMeasured.com. It’s pretty rare to have a seven-day span that doesn’t include the launch of a new social media analytics tool. Thankfully, this streak is maintained by SimplyMeasured.com which aims to deliver easy insights to you via Excel. The most exciting bit, however, is the free report you get that will analyze the performance of a Facebook page versus that of a competitor. If you are familiar with Compete you’ll see the similarities.