Tips for creating an engaging, shareable Instagram video

The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.

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Instagram users consume video at higher and faster rates than in previous years.

More than 500 million users share 80 million posts every day—and that’s a great reason to tailor videos for Instagram. Plus, 25% of Instagram ads are in a video format.

Here are a few tips to translate your message into shareable video content:

Keep length in mind.

Instagram allows in-feed videos of up to 60 seconds. In real life, a minute seems fleeting; online, shorter attention spans abound, and longer videos can seem boring and quickly turn potential customers sour.

The ideal video length on Instagram, as stated by some reports, is 30 seconds. Your video should be bright, direct and dynamic and should target your marketing goals, while aligning with your follower’s feed.

For Stories, you can upload content up to the 15-second mark, or up to a minute divided into four stories. For IGTV you can create videos up to 10 minutes for regular accounts, and up to an hour for some verified accounts with a lot of followers.

See what works for your niche and audience, and conform to optimum lengths for the given channel.

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