Tips for non-profit and for-profit comms during an uncertain holiday season
Consumers are more guarded with spending, but there’s still so much you can do.
The gloomy economic forecast presents significant communications challenges to both for-profit and non-profit organizations as consumers head into the holidays more guarded about spending. But with an effective communications strategy, organizations can weather economic uncertainty by keeping their audiences engaged and loyal. Here are a few tips for both the for-profit and non-profit sectors:
For-profit comms tips
Retailers are already trying to extend the holiday season with deals and flashy ads to entice consumers to spend. While the marketing team attracts consumers with messages about cost savings for the holidays, PR and communications professionals can send complementary messages that address ways businesses prepare for the holiday season in the face of an uncertain economic forecast.
Stories about high inventory levels, consumer trends on making each dollar count, and customer service challenges amidst employee shortages will drive the national consumer conversation this season. Use them to your clients’ advantage. Inject them into the economic narrative, a tactic often referred to as “newsjacking.” But in doing so, demonstrate you appreciate customers’ real concerns. Here are some other ways to connect with worried consumers:
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