Tips for when you’re sick of writing the same thing

No matter how many technological bells and whistles come along, writing is still the bedrock of PR. That writing is often exciting, like when you have a new product or a creative brand partnership to announce.

But let’s be honest: when you’re hyping a 47^th annual event, trying to jazz up a new hire press release or attempting to find a new angle on a product you’ve been selling since 1974, writing can be a bit of a grind. There can be a sense that you’re trying to find new words to write about the same things over and over.

If you’ve fallen into this rut, here are a few tips for crawling out and finding the joy in writing again.

Ignore the past

When you’re writing about something run-of-the-mill, your first reaction may be to reach for what you’ve written in the past.

Don’t.

Looking at past versions, whether they were written by you or a predecessor, can lock you into the same ways of thinking.

Instead, start with a clean slate. If you’ve usually issued a traditional press release, maybe this should be a video instead. If you’ve usually done a Q&A, push yourself with an oral history project. Different content formats can make even less-than-fresh information seem new again.

Do a swap