The average writer receives anywhere from a dozen to three dozen email pitches per day, and during holidays those numbers soar even higher.
Yet only a small fraction of those pitches contain the elements that journalists want to turn into a story.
Which raises the question, “What type of content should digital PR pros be pitching?”
We sought to find a way to close this gap by surveying 500-plus journalists, editors, and online writers to uncover what types of content they want to see in their inbox.
When reading a pitch, writers want to see more than a compelling thought or finding; they want the image of a complete, compelling story.
Make sure that what you’re offering connects to the big-picture themes they cover, and as a bonus, outline potential story ideas in your pitch. This will show the value of what you’re offering for their readers.