Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies ( Ernest Goes to Jail , Earnest Goes to School , et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time.