Top 10 global brands based on media value Which brands won the most valuable coverage in the third quarter? General Sentiment calculated dollar values of mentions in traditional and new media to determine this list. The top three are Apple, Google, and Microsoft. Check out the rest. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.