Top 5 reasons PR matters in a recession The communications department is often among the first to face budgetary restrictions during a downturn. But it shouldn’t be. Here are five reasons why PR matters in a recession. By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.