But which statistics tell the best story of the current marketplace trends? For that, we turn to Business2Community.com, which has compiled its list of the most important marketing stats of 2015. As you’ll see, content continues to play a large role in marketing across industries.
Here are a few highlights:
According to a MediaMath study, 63 percent of panelists reported spending more on data-driven marketing and advertising over the past year.
A Contently survey found that a quarter of marketers devote more than 50 percent of their budgets to content.
Wyzowl found that 75 percent of content marketers release new content at least monthly, and nearly 17 percent of content marketers put out new content every day.