Top priorities for communication pros that merit investment and energy

It’s understandable to feel confused and frustrated right now.

The COVID-19 pandemic has twisted the communications profession into chaotic knots, and many of us are just struggling to keep it together (much less planning for what’s next). Take heart, weary workplace warriors.

At Ragan’s recent “virtual class,” titled “Building better video communications and more authentic leaders using live video,” a group of experts from Workplace from Facebook shared ideas and strategies savvy pros should prioritize in the days ahead.

Here’s a sample of what should be on your radar as we see out 2020 and plan for better days ahead:

Go live, but don’t wing it. What makes it so challenging to communicate via video? Well, it’s awkward talking at a laptop. You can’t see everyone’s eyes, cues, body language and reactions. It’s all a bit unnatural.

Looking directly into the camera to establish some measure of eye contact is a good start, but you should also mind your surroundings and technological contingencies.