Toyota will pay $500 for a tweet

How much would you pay someone to promote your brand on Twitter? Does $500 seem high? That’s what Toyota is offering Twitter members as part of the company’s Toyotathon promotion. Here’s how it works: You register online, and the automaker sends a tweet (through your Twitter account) promoting the campaign. Purchase a certain Toyota model by Jan. 3, 2011, and you earn a $500 prepaid debit card for that tweet. Pretty simple. Is that worth $500

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