Trade journals shuttering: Will it affect your next pitch?
Pitching stories to trade publications is an important part of media relations. So it’s important to note that Reed Business Information, a publisher of trade journals, is trying to divest itself of most of its business-to-business publications. On Wednesday, Reed took a step in that direction by shuttering three trade titles — Video Business , Manufacturing Business Technology and Industrial Distribution — and their corresponding Web sites. What will be next?