Industry leaders support PR pros in between roles with networking, training opportunities

A new offering from PRSA aims to help practitioners who have been laid off or furloughed during the pandemic find new opportunities and enhance their skills.

How is the PR industry changing its approach to hiring and networking in the aftermath of the economic turmoil caused by COVID-19?

In a report from Capstone Hill Search, 75% of businesses reported a decline in revenue for their firms during COVID-19, in comparison to 2019. Seventy-one percent of employers reported cutting their workforce, though many reported minor cuts as opposed to major belt tightening.

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As the pandemic abates and organizations contemplate a return to the workplace or a resumption of normal business practices, the industry must grapple with the lingering effects of the COVID-19 crisis. How should companies adapt to things like gaps on résumés? How can PR pros adapt to the incredible disruption and transformation accelerated by the past year of crisis? How should a profession of always-on, overworked media insiders and strategists safeguard mental health and well-being?

“The COVID impact has been delayed,” says Linda Thomas Brooks, CEO for the Public Relations Society for America (PRSA). “I think a lot of companies sort of held on to people and didn’t immediately change their payroll structure.”

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