How is the PR industry changing its approach to hiring and networking in the aftermath of the economic turmoil caused by COVID-19?
In a report from Capstone Hill Search, 75% of businesses reported a decline in revenue for their firms during COVID-19, in comparison to 2019. Seventy-one percent of employers reported cutting their workforce, though many reported minor cuts as opposed to major belt tightening.
As the pandemic abates and organizations contemplate a return to the workplace or a resumption of normal business practices, the industry must grapple with the lingering effects of the COVID-19 crisis. How should companies adapt to things like gaps on résumés? How can PR pros adapt to the incredible disruption and transformation accelerated by the past year of crisis? How should a profession of always-on, overworked media insiders and strategists safeguard mental health and well-being?
“The COVID impact has been delayed,” says Linda Thomas Brooks, CEO for the Public Relations Society for America (PRSA). “I think a lot of companies sort of held on to people and didn’t immediately change their payroll structure.”