That’s why competition for a travel editor’s attention is at an all-time high this summer. Here are three ways to break through the clutter and earn coverage the next time you pitch a top-tier journalist on the travel and hospitality beat:
1. Think bigger than your client. “It’s often easier for us to cover trends or new markets than it is to do a one-off story on a client,” says Paul Brady, senior editor at Condé Nast Traveler.
He advises answering these questions when crafting pitches: What bigger storyline does your client fit into? In what way are they part of a major movement?
Cruise lines are a great example. “Every cruise line wants big coverage in Condé Nast Traveler,” Brady says, “but I can’t profile particular initiatives like new dining programs or enhancements to existing ships.”
He can, however, cover the industry more broadly, and he did so in a recent roundup titled, ” Six New Cruise Trends You’ll Definitely Want to Know About .”