Travel editor tells all: 3 foolproof pitching tips

One hit in a big tourism news outlet can justify your entire summer budget. Here are three pointers for breaking through, courtesy of an industry veteran.

Ragan Insider Premium Content
Ragan Insider Content

That’s why competition for a travel editor’s attention is at an all-time high this summer. Here are three ways to break through the clutter and earn coverage the next time you pitch a top-tier journalist on the travel and hospitality beat:

1. Think bigger than your client. “It’s often easier for us to cover trends or new markets than it is to do a one-off story on a client,” says Paul Brady, senior editor at Condé Nast Traveler.


He advises answering these questions when crafting pitches: What bigger storyline does your client fit into? In what way are they part of a major movement?

Cruise lines are a great example. “Every cruise line wants big coverage in Condé Nast Traveler,” Brady says, “but I can’t profile particular initiatives like new dining programs or enhancements to existing ships.”

He can, however, cover the industry more broadly, and he did so in a recent roundup titled, ” Six New Cruise Trends You’ll Definitely Want to Know About .”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.