Crisis Communications Treading on thin ice, schools chief delivers an ideal apology Austin-area parents were livid when educators botched the notification of a delayed start to the school day because of an ice storm. The superintendent responded with caution and candor. By Laura Hale BrockwayJan. 30, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.