Trust wanes, but users remain for Facebook

Surveys showed that the platform’s recent PR woes involving user data has eroded trust, but many are still logging in daily or several times each day.

Ragan Insider Premium Content
Ragan Insider Content

Facebook is currently dominating headlines and social media buzz—but not in a good way.

The platform’s chief executive, Mark Zuckerberg, was applauded by analysts for the way he handled Congress members’questions on Capitol Hill yesterday, but as day two (this time in the House of Representatives) carries on, the social media discussion is far more critical.

That hasn’t stopped people from logging into Facebook, however—and recent surveys indicate that Facebook’s PR problems might not affect user statistics.

A Pew Research Center study published in March revealed that 68 percent of all adults in the United States are Facebook users—and with the exception of people 65 and older, the majority of U.S. social media users are on the platform.

These users are regularly accessing Facebook, too: The study showed that 74 percent of users visit the platform each day, and more than half (51 percent) access Facebook several times a day.

Data mishandling and negative headlines aren’t stopping Facebook love, either.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.