As a blogging platform, it offers an easy way to quickly share text or multimedia content. But Tumblr also has a social component. There’s a newsfeed, which, similar to Twitter or Facebook, updates as the people you follow publish posts. And like Facebook and Twitter, the quality of the content depends on whom you follow.
Tumblr is like a long-form Twitter. It’s also similar to Facebook, if instead of following your friends from middle school, you followed news organizations and content creators.
Launched a little over five years ago, Tumblr now boasts nearly 60 million blogs with nearly 25 billion posts. And it’s growing. The site receives 25,000 new users and 40 million new posts each day. The service is most popular with the teen and college-aged user segments with half of Tumblr’s visitor base being under the age of 25.
In other words, if your brand isn’t already on Tumblr, you probably should reconsider that position.
At PR Newswire, we use Tumblr in a few ways, among them: