Turns out most critics on the Web are not so critical
Some PR pros spend an inordinate amount of time worrying about what people will write about their brand online. Understandable. People get real nasty when they’re protected by the Web’s cloak of anonymity. But maybe, just maybe, those worries are in vain. “One of the Web’s little secrets is that when consumers write online reviews, they tend to leave positive ratings,” Geoffrey Fowler and Joseph De Avila wrote for The Wall Street Journal . “The average grade for things onlin…
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