Tweet inspires Kellogg’s to create new cereal

Granted, the company only made one box of Amazeballs, but it remains a social media success story.

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Ragan Insider Content

When Tim Burgess, front man for the British rock band The Charlatans, tweeted about an idea for a new cereal, Kellogg’s jumped into action and made it happen.

And thus, we have the saga of Totes Amazeballs.

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