Marketing Tweet inspires Kellogg’s to create new cereal Granted, the company only made one box of Amazeballs, but it remains a social media success story. By Kevin Allen@kevin_j_allenFeb. 24, 2012 SHARE Ragan Insider Premium Content When Tim Burgess, front man for the British rock band The Charlatans, tweeted about an idea for a new cereal, Kellogg’s jumped into action and made it happen. And thus, we have the saga of Totes Amazeballs. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.