How can a gamers’ streaming platform bring traffic for marketers of other services and goods?
Video gamers use Amazon-owned Twitch to stream themselves playing games and to watch others play. The platform doubles as a social media site—and that’s where opportunity lies.
Twitch has more than 100 million monthly active users and 2.2 million monthly streamers. On average, viewers spend more than 1.5 hours per day on the network.
Viewers offer comments on games in a public chat, and popular streamers sometimes add a voiceover, creating a talk-show like experience. Top players compete for prize money.
Twitch hopes to become more than a video gaming site, however. It’s expanding into news and entertainment with channels for cooking, art, computer programming tutorials and other interests.
Top players = top influencers
Leading Twitch streamers boast both millions of followers and deep relationships with those fans, a combination that offers superb influencer marketing opportunities.