Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.

Hello, communicators:  

Today is May 4, or #MayThe4thBeWithYou, if you’re a “Star Wars” fan or social media manager. Many brand managers, probably grateful for the distraction from COVID-19 content, are taking part. Disney+ has also released Lucasfilm’s entire Skywalker Saga on its platform.

Along with clever tweets, Twitter feeds are already filling up with brand managers’ “Star Wars” puns and loose ties to their organizations:

What are you doing to celebrate #MayThe4thBeWithYou with your online communities?

Here are today’s top stories:

Uber and airlines to require masks

The ride-hailing company recently announced that its drivers, as well as passengers, must start wearing face coverings.

Uber gave the following statement to USA Today:

 “As countries reopen, Uber is focused on safety and proceeding with caution,” the company said in a statement. “Today, we continue to ask riders to stay home if they can, while shipping safety supplies to drivers who are providing essential trips.”

 Andrew Macdonald, senior vice president of global rides and platform ops, tweeted:

The company joins Spirit, Delta, United, JetBlue, American, Southwest and Alaska Airlines in requiring passengers to wear masks in order to fly.

USA Today reported:

On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. Southwest will provide masks if customers forget to bring their own. The Dallas-based airline has already mandated masks for employees.

“We’re doing everything possible to encourage people to come back and fly,” Kelly told CBS News.

Why it matters: As states and countries ease shelter-in-place restrictions and organizations prepare to return to the “new normal,” ensure your communications to both employees and consumers are clear and simple, as well as focused on the well-being and safety of the audience to which you speak.


Match released a new campaign called “Dating While Distancing,” which caters to the company’s recent survey results revealing that 69% of single people are open to virtual dates, in comparison with the only 6% that were up for them pre-COVID-19.

“There has been a lot of change over the past few months, but the desire to form meaningful connections is stronger than ever,” says Ayesha Gilarde, Match’s chief marketing officer. “The drive for finding connection is alive and well, and sparks are still flying…even through a screen.”

The ad spot goes with Match’s in-app video feature called  “Vibe Check” and its “Dating While Distancing” hotline and resource center.

It’s a great example of  the virtual engagement opportunities organizations can offer audiences who are staying at home.


 We’re welcoming special guest Michael Kaye, global communications manager at OKCupid, in our next Twitter #RaganChat.

Join us May 5 at 3 p.m. Eastern time as we discuss with Kaye best practices for media relations in a crisis. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference, May 14-15.

Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more.



A recent Flixed survey revealed that people are consuming more news than ever during COVID-19, with Gen X leading the way (consuming nearly 56 minutes of news daily, 23 more minutes than pre-crisis), followed by millennials (consuming nearly 54 minutes of news each day, almost 24 minutes more than pre-crisis):

Image courtesy of Flixed.

Facebook is the platform of choice for people turning to social media for COVID-19 news and information, with almost 36% of survey respondents using it for updates. Twitter and YouTube are the next most popular (with 17% and roughy 16% turning to them, respectively):

Image courtesy of Flixed.

How are you seeing news and information consumption change during COVID-19? Share your thoughts with us under the #DailyScoop hashtag.


Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here

Chick-fil-A and Taco Bell offer DIY meal kits

 The fast-food chicken chain is offering a make-it-yourself chicken parmesan meal kit, which contains pre-measured and cooked ingredients for two adults, starting at $14.99.

 Chicago Sun-Times reported:

“Due to changes in our restaurant landscape over the past two months, we decided to resurface and fast track the Meal Kit concept to meet our guest’s current needs,” said Ben Bolling, menu and packaging program lead at Chick-fil-A.

Taco Bell is also offering consumers the chance to celebrate Cinco De Mayo indoors with its At Home Taco Bar, which is available through drive-thru or delivery. It contains ingredients to feed six for $25.

CNN Business reported:

“Our food has always been a catalyst of bringing people together, and we’re finding new ways to do this from a safe distance until we can all be together again,” said Melissa Friebe, Taco Bell’s senior vice president of brand marketing and consumer insights, in a statement.

“No matter the meal they create, we’re excited to give fans a new at-home Taco Bell experience,” she added.

Why it’s important: Even as some organizations welcome consumers into their places of business, many organizations will continue to encourage consumers to stay at home. By offering to-go or at-home versions of popular menu items, you stand to boost revenues and keep your brand top-of-mind while still supporting COVID-19 containment measures and relief.


 Crew announced that its parent company, Chinos Holdings, filed for Chapter 11 bankruptcy protection.

The New York Times reported:

Crew added that its e-commerce operation would continue to operate normally throughout its bankruptcy case, and that it planned to reopen its J. Crew and Madewell stores once lockdowns are lifted.

“This agreement with our lenders represents a critical milestone in the ongoing process to transform our business,” Jan Singer, J. Crew’s chief executive, said in a statement.

The announcement might be one of several bankruptcy declarations, as retailers and other organizations struggle to survive during the crisis. If your organization is one of them, make sure you’re communicating often with employees as well as external stakeholders such as investors and consumers.


How is the COVID-19 crisis affecting communicators? What are their top challenges and how are they responding?

Benchmark your efforts by downloading our survey about how the current crisis is making an impact on your colleagues and neighbors. Learn what channels are the most effective, what messages are getting the majority of the focus, and other key insights.

Download your copy here.


On Friday, we asked for your weekend plans, and nearly half of you (46%) said you were going outside to enjoy the spring weather, while roughtly 23% of you stayed indoors to stream TV shows and films:

One-quarter of you said you worked through the weekend. As you continue to adjust to the “new normal” of working from home during COVID-19, check out these tips for striking a better PR work/life balance as well as these work-from-home pitfalls to avoid.


As working from home stretches on, along with crisis responses to COVID-19, it’s important to find outlets to let off steam and frustrations. What’s your go-to stress reliever?

Share your tips with us under the hashtag #DailyScoop.



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