Twitter entices brand managers with tweetstorm and analytics features

The platform recently announced tools that enable users to publish a series of tweets all at once, along with the ability to see video analytics.

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Move over, 280 characters: Some Twitter users are about to become a lot more verbose.

Though some users have already been tweeting out “threads” or “tweetstorms”—which are a series of tweets that go together in one continuous message—Twitter has now officially offered a tool to encourage more users to copy the behavior.

The feature, which Twitter announced on Tuesday, enables you to type out several tweets and publish them all at once.

The platform announced the feature, appropriately, with a tweetstorm:

We’re introducing an easier way to Tweet a thread! 👇

— Twitter (@Twitter) December 12, 2017

This update to threads will be rolling out over the next few weeks, so you can easily connect and Tweet multiple thoughts all at once.

— Twitter (@Twitter) December 12, 2017

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