Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more.

Hello, communicators:

 Matt Barrie, a host on ESPN’s “SportsCenter,” recently tweeted a moment of irony with reporter Dianna Russini:

Navigating technical issues is yet another responsibility communicators must face as they  adapt to virtual solutions for shows, meetings, events and more. Do you have any stories to share? Tweet them under the #DailyScoop hashtag.

Here are today’s top stories:

Twitter expands policies to fight COVID-19 misinformation

The social media platform added to its COVID-19 policies, stating tweets with pandemic claims that “incite people to action and cause widespread panic, social unrest or large-scale disorder” must be removed:

Twitter has taken down more than 2,230 tweets with misleading or false information within the last month.

TechCrunch reported:

“We’re prioritizing the removal of COVID-19 content when it has a call to action that could potentially cause harm,” a Twitter spokesperson said to TechCrunch. However, it seems the company won’t remove every tweet. “As we’ve said previously, we will not take enforcement action on every Tweet that contains incomplete or disputed information about COVID-19,” the statement continues.

Why it matters: Scams, false information and exaggerated claims are continuing to increase during the crisis. You can help social media platforms including Twitter by reporting misleading content. You can also help your employees and consumers guard against misinformation and phishing attacks by sharing information from authorized sources and warning them what to watch for in terms of fake news.


TACTICALLY SPEAKING

Using phrases including, “We all need a nug,” Wendy’s is offering free orders of four-piece chicken nuggets on Friday:

The fast food chain’s social media team will even remind you to pick up the treat from your local drive-through if you like the following tweet:

Many organizations are giving freebies to consumers to increase goodwill as they shelter in place. Consider what you can offer, whether it’s free products, discounts, or coveted recipes and instructions for homemade versions for your brand loyalists to enjoy.


MEASURED THOUGHTS

With the growing number of headlines about Zoom, Microsoft Teams and Google Meet, you might think virtual meetings are the top way communicators are interacting with employees during the pandemic, but our new report, “COVID-19’s Impact on Communications,” revealed that the No. 1 channel to reach employees is email.

More than 86% of respondents said they rely on emails to relay information to and engage with their workforces, whereas 59% say virtual meetings top the list. Forty percent of communicators use their organizations’ intranet to interact with employees, 38% use phone calls and teleconferences, and 33% have harnessed the power of instant messaging platforms including Microsoft Teams and Slack.

Image via Ragan Communications.

The report also reveals communicators’ top challenges, lessons learned and areas of focus as they navigate the “new normal” during COVID-19.

Download your free copy here.


CRISIS LEADERSHIP BOARD

Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here.

Snap reports growing ad revenue despite COVID-19

 Snap reported a “still-growing ad revenue in recent weeks amid a broader ad slowdown,” CNBC reported, which raised the company’s stock 36% on Wednesday.

However, though Snapchat’s marketing revenues continue despite the pandemic, overall ad spending is down, meaning tough times might be ahead for the social media app—and for its competitors.

MarketWatch reported:

“We believe this collapse in Snap’s ad revenue growth is a concerning sign for Google, Facebook and the rest of the digital advertising industry, which are coming off lower levels of growth than the 50+% base at Snap, and are also exposed to the long tail of [small- and medium-size businesses] disproportionately hurt by COVID-19,” [MoffettNathanson analyst Michael Nathanson] wrote. “So, we should expect to see negative ad revenue growth at Google and Facebook in 2Q.”

Why it’s important: Though larger organizations such as P&G have committed to continue marketing through the pandemic, many medium- and small-sized organizations have been forced to pivot with both their PR marketing campaigns along with their business models. No matter which camp you fall into, turn to social media platforms to better understand, reach and engage with your audiences. They’re listening.


SOCIAL BUZZ

As the 2020 NFL Draft begins tonight—now virtually instead of in Las Vegas—Lowe’s has shifted its marketing strategy to highlight its employees.

The home improvement chain tweeted a montage of virtual calls between employees and Louisiana State University quarterback Joey Burrow:

It’s a tack that will continue in Lowe’s TV ads as well.

CNBC reported:

In three TV spots, Lowe’s celebrates the hard work of its approximately 300,000 employees across its 2,200 stores. All share the tagline: “Home is What Unites Us.”

One ad describes Lowe’s workforce as the “home team.” Another focuses on how employees have helped their communities during other crises, such as natural disasters. And a third shows images of different kinds of homes, from an apartment in a city to a house in a suburban neighborhood, to emphasize the commonality that all Americans share at this moment: They’re stuck at home.

Consumers want to hear from brand managers during the pandemic, but they’re looking for stories of inspiration and content that supports and informs. Turning to your employees for stories remains a best practice during COVID-19.


#RAGANCHAT

In a recent Twitter #RaganChat, members of the Ragan community shared how they’re keeping culture and morale high as they and their colleagues work from home. Check out the top takeaways here.

Join us in #RaganChat every Tuesday at 3 p.m. Eastern time as we discuss a different topic facing communicators.


WHAT YOU SAID

We asked which of the following channels you turn to most frequently to receive COVID-19 updates and information, and nearly half of you (48%) said you regularly check social media platforms. Print and digital publications came next, with nearly 22% of you preferring to check headlines. Roughly 15% said TV and streaming news is what you tap into the most—and the same amount of you prefer going directly to health authorities’ and organizations’ websites.

Whether you’re using social media to drive your COVID-19 crisis response or you’re looking for tips to navigate the digital landscape during the pandemic, learn new best practices and takeaways from experts across industries and organizations at our Social Media & Digital Communications Virtual Conference, June 18-19.


SOUNDING BOARD 

Which of the following channels do you turn to the most for COVID-19 information and how prepared is your organization to return to normal? Are you sharing plans about how you will bring people back to the office? Are you thinking about new business strategies?

Share your thoughts with our Twitter poll or tweet us with our hashtag #DailyScoop.

 

COMMENT

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