There’s a new snack option for your next binge-watching session: Ben & Jerry’s has partnered with Netflix to debut a new flavor called “Boots on the Moooo’n.” It promotes the streaming service’s new series, “Space Force”:
Ben & Jerry’s also recently collaborated with Nike to offer limited-edition “Chunky Dunky” sneakers:
Partnerships have long been an effective PR and marketing strategy, but they’re even more important as the COVID-19 crisis continues. Consider potential partnerships across industries that could provide both parties a much-needed visibility boost and expanded consumer reach.
Here are today’s top stories:
Twitter adds fact-check warning to President Trump’s tweets
The social media platform recently added a warning to two of President Donald J. Trump’s tweets that called mail-in ballots “substantially fraudulent.” It’s the first time Twitter has applied the warning to Trump’s messages. The tweets with the fact-check notes now look like this:
The company’s decision on Tuesday afternoon to affix labels to a series of Trump tweets about California’s election planning is the result of a new policy debuted on 11 May. They were applied – hours after the tweets initially went out – because Trump’s tweets violated Twitter’s “civic integrity policy”, a company spokeswoman confirmed, which bars users from “manipulating or interfering in elections or other civic processes”, such as by posting misleading information that could dissuade people from participating in an election.
Trump fired back with the following tweets:
….happen again. Just like we can’t let large scale Mail-In Ballots take root in our Country. It would be a free for all on cheating, forgery and the theft of Ballots. Whoever cheated the most would win. Likewise, Social Media. Clean up your act, NOW!!!!
— Donald J. Trump (@realDonaldTrump) May 27, 2020
The president can’t unilaterally regulate or close the companies, which would require action by Congress or the Federal Communications Commission. But that didn’t stop Trump from angrily issuing a strong warning.
Why it’s important: Twitter and other social media platforms are ramping up efforts to fight against fake news and misinformation ahead of the 2020 presidential election, so keep an eye out for additional policies and procedures across digital channels. The changes might also affect your social media and digital content strategies.
You also don’t have to work at Twitter to face a “Trump crisis.” Check out these tips to prepare for a potential attack on your organization.
On Tuesday, The Walt Disney Company offered several virtual tours of its closed resorts on Twitter.
Disneyland Resort’s Security Duty Manager Tina gave fans a peek at Disney’s California Adventure:
Happy Tuesday! I’m Tina, Security Duty Manager at the Disneyland Resort. I’m here to show you around #DisneyCaliforniaAdventure park while we are temporarily closed. Let’s go on an adventure! #DisneyCastLife pic.twitter.com/Xz5Lkbbg9S
— Disneyland Resort (@Disneyland) May 26, 2020
— Disneyland Resort (@Disneyland) May 26, 2020
Disney World Resort’s Security Host James provided a look inside Disney’s Magic Kingdom park:
— Walt Disney World (@WaltDisneyWorld) May 26, 2020
I hope you’ve enjoyed our (virtual) time together in #MagicKingdom as much as I have. We can’t wait to see you real soon! How about we find out what my fellow cast members @DisneyAulani in Hawaii are doing? -James #DisneyCastLife pic.twitter.com/TfmyYhZZNl
— Walt Disney World (@WaltDisneyWorld) May 27, 2020
Aulani Resort & Spa’s Guest Service Manager Pua pulled back the curtain at Disney’s Hawaiian property:
— DisneyAulani (@DisneyAulani) May 27, 2020
The Porte Cochere is where we normally say “a hui hou” – until we meet again, 🤙🏼so I’m ending our tour here. From my Disney ‘ohana to yours, mahalo for joining us today. We can’t wait to welcome you back to Aulani! -Pua #DisneyCastLife pic.twitter.com/7qF1nNUqSb
— DisneyAulani (@DisneyAulani) May 27, 2020
The efforts were reported by the Disney Parks’ Twitter account and blog:
In case you missed the fun, yesterday Cast Members gave fans an inside look at Disney California Adventure Park at @Disneyland Resort, Magic Kingdom Park at @WaltDisneyWorld Resort and @DisneyAulani Resort. Check it out: https://t.co/D0oTfNIxP7 #DisneyMagicMoments #DisneyCastLife pic.twitter.com/MZKlXkxRBi
— Disney Parks (@DisneyParks) May 27, 2020
The moves come ahead of Disney World’s reopening plans, and provide great examples of engaging content that keeps your brand top-of-mind.
The Shelf recently published infographic overviews of COVID-19 brand and marketing data, including how social distancing has affected content consumption and the rise of e-commerce behaviors.
These behaviors include 14% of consumers who reported using grocery delivery services for the first time during COVID-19 and 10% who reported using restaurant delivery services for the first time.
Though news media and content consumption rose 60% while people sheltered in place, 39% of social media users surveyed said they were “already spending more time on social media,” meaning communicators can expect these behaviors to continue well past reopening measures.
The takeaways are simple: Content remains king and e-commerce is the new queen. If you haven’t already shifted to digital and virtual offerings or behind-the-scenes content, now is the time.
You can view the entire overview here.
CRISIS LEADERSHIP BOARD
Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?
Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.
Google offers employees WFH stipend
The company’s chief executive, Sundar Pichai, told employees in an email that Google was “taking slow, deliberate steps to begin re-opening offices,” beginning July 6. The plan will enable employees to work in offices “on a limited, rotating basis” (Pichai outlined a goal of 10% building capacity), with more employees joining around September (with a 30% building capacity goal).
Pichai also told employees that for those not required to work in Google’s buildings that returning “will be voluntary through the end of the year,” and each employee will receive a stipend of $1,000 for equipment and office furniture.
Moving ahead, we are looking to develop more overall flexibility in how we work. Our campuses are designed to enable collaboration and community—in fact, some of our greatest innovations were the result of chance encounters in the office—and it’s clear this is something many of us don’t want to lose. At the same time, we are very familiar with distributed work as we have many offices around the world and open-minded about the lessons we’ll learn through this period.
Why it matters: As organizations across industry grapple with reopening plans, it’s crucial for communicators to constistently update and engage with employees. It’s also important for organizations’ leaders, including chief executives, to put in face time with their workforces—whether through memos and emails, or via town halls and Q&A sessions. By interacting regularly and remaining both open and transparent, you stand to foster trust and retain employees through this uncertain time—and long into the future.
The COVID-19 crisis has drastically changed the landscape for communicators and PR pros. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.
Learn what the 315 communicators we surveyed say about what parts of the PR function are more important than ever, how to adjust for COVID-19, and more with our free report revealing insights that can help you perservere during this uncertain time.
WHAT YOU SAID
We asked how the pandemic has altered your future career plans, and nearly half of you (45%) said you’re staying in your current position for now. More than 23% said you’re on the hunt for a new job, with almost 17% focusing on finding a few position. Fifteen percent said you don’t plan on leaving your current organization.
Has the COVID-19 pandemic changed your plans on looking for a new job/new role? How are you thinking about your future career right now? Share your thoughts with our #DailyScoop hashtag or weigh in below.
— PR Daily (@PRDaily) May 26, 2020
Others, including communications pro Tom D’Errico, have changed roles during COVID-19:
Need more options. I changed roles during pandemic and am very happy with the outcome
— 🤘🏻⛧ Tom D'Errico ⛧🤘🏻 (@Tom_DErrico) May 26, 2020
For PR graduates such as Kristine Green, however, the future is still uncertain:
#DailyScoop I’ve just finished my PR degree and based my dissertation on some of my future career aspirations. That area isn’t in action and won’t be for some time. Living ‘up North’ with 2 children is making the current situation almost impossible but it could be worse.
— KristineGreen 3x🐟 3x🦁 (@krispygreen84) May 26, 2020
As many organizations continue to focus on content creation and engagement to foster relationships with stakeholders, we can be overwhelmed with information.
How often are you reading news, information and content surrounding #COVID19?
Share with us how you're balancing information overload with staying informed below and under the #DailyScoop hashtag.
— PR Daily (@PRDaily) May 27, 2020
Weigh in with your thoughts through our Twitter poll, below, and under the hashtag #DailyScoop. We’ll share in tomorrow’s roundup.