Twitter fact-checks Trump tweets, Google announces WFH stipend, and Disney Parks offers virtual tours

Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.

Hello, communicators:

There’s a new snack option for your next binge-watching session: Ben & Jerry’s has partnered with Netflix to debut a new flavor called “Boots on the Moooo’n.” It promotes the streaming service’s new series, “Space Force”:

Ben & Jerry’s also recently collaborated with Nike to offer limited-edition “Chunky Dunky” sneakers:

Partnerships have long been an effective PR and marketing strategy, but they’re even more important as the COVID-19 crisis continues. Consider potential partnerships across industries that could provide both parties a much-needed visibility boost and expanded consumer reach.

Here are today’s top stories:

Twitter adds fact-check warning to President Trump’s tweets

The social media platform recently added a warning to two of President Donald J. Trump’s tweets that called mail-in ballots “substantially fraudulent.” It’s the first time Twitter has applied the warning to Trump’s messages. The tweets with the fact-check notes now look like this:

Image courtesy of Twitter.

 The Guardian reported:

The company’s decision on Tuesday afternoon to affix labels to a series of Trump tweets about California’s election planning is the result of a new policy debuted on 11 May. They were applied – hours after the tweets initially went out – because Trump’s tweets violated Twitter’s “civic integrity policy”, a company spokeswoman confirmed, which bars users from “manipulating or interfering in elections or other civic processes”, such as by posting misleading information that could dissuade people from participating in an election.

Trump fired back with the following tweets:

Associated Press reported:

The president can’t unilaterally regulate or close the companies, which would require action by Congress or the Federal Communications Commission. But that didn’t stop Trump from angrily issuing a strong warning.

Why it’s important: Twitter and other social media platforms are ramping up efforts to fight against fake news and misinformation ahead of the 2020 presidential election, so keep an eye out for additional policies and procedures across digital channels. The changes might also affect your social media and digital content strategies.

You also don’t have to work at Twitter to face a “Trump crisis.” Check out these tips to prepare for a potential attack on your organization.


SOCIAL BUZZ

 On Tuesday, The Walt Disney Company offered several virtual tours of its closed resorts on Twitter.

Disneyland Resort’s Security Duty Manager Tina gave fans a peek at Disney’s California Adventure:

Disney World Resort’s Security Host James provided a look inside Disney’s Magic Kingdom park:

 

Aulani Resort & Spa’s Guest Service Manager Pua pulled back the curtain at Disney’s Hawaiian property:

The efforts were reported by the Disney Parks’ Twitter account and blog:

The moves come ahead of Disney World’s reopening plans, and provide great examples of engaging content that keeps your brand top-of-mind.


MEASURED THOUGHTS

The Shelf recently published infographic overviews of COVID-19 brand and marketing data, including how social distancing has affected content consumption and the rise of e-commerce behaviors.

These behaviors include 14% of consumers who reported using grocery delivery services for the first time during COVID-19 and 10% who reported using restaurant delivery services for the first time.

Though news media and content consumption rose 60% while people sheltered in place, 39% of social media users surveyed said they were “already spending more time on social media,” meaning communicators can expect these behaviors to continue well past reopening measures.

Image courtesy of The Shelf.

The takeaways are simple: Content remains king and e-commerce is the new queen. If you haven’t already shifted to digital and virtual offerings or behind-the-scenes content, now is the time.

You can view the entire overview here.


CRISIS LEADERSHIP BOARD

Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here.

Google offers employees WFH stipend

The company’s chief executive, Sundar Pichai, told employees in an email that Google was “taking slow, deliberate steps to begin re-opening offices,” beginning July 6. The plan will enable employees to work in offices “on a limited, rotating basis” (Pichai outlined a goal of 10% building capacity), with more employees joining around September (with a 30% building capacity goal).

Pichai also told employees that for those not required to work in Google’s buildings that returning “will be voluntary through the end of the year,” and each employee will receive a stipend of $1,000 for equipment and office furniture.

In his memo, Pichai wrote:

Moving ahead, we are looking to develop more overall flexibility in how we work. Our campuses are designed to enable collaboration and community—in fact, some of our greatest innovations were the result of chance encounters in the office—and it’s clear this is something many of us don’t want to lose. At the same time, we are very familiar with distributed work as we have many offices around the world and open-minded about the lessons we’ll learn through this period.

Why it matters: As organizations across industry grapple with reopening plans, it’s crucial for communicators to constistently update and engage with employees. It’s also important for organizations’ leaders, including chief executives, to put in face time with their workforces—whether through memos and emails, or via town halls and Q&A sessions. By interacting regularly and remaining both open and transparent, you stand to foster trust and retain employees through this uncertain time—and long into the future.


RESEARCH SNAPSHOT

The COVID-19 crisis has drastically changed the landscape for communicators and PR pros. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.

Learn what the 315 communicators we surveyed say about what parts of the PR function are more important than ever, how to adjust for COVID-19, and more with our free report revealing insights that can help you perservere during this uncertain time.

Download your copy of the report here.


WHAT YOU SAID

We asked how the pandemic has altered your future career plans, and nearly half of you (45%) said you’re staying in your current position for now. More than 23% said you’re on the hunt for a new job, with almost 17% focusing on finding a few position. Fifteen percent said you don’t plan on leaving your current organization.

Others, including communications pro Tom D’Errico, have changed roles during COVID-19:

For PR graduates such as Kristine Green, however, the future is still uncertain:


SOUNDING BOARD

As many organizations continue to focus on content creation and engagement to foster relationships with stakeholders, we can be overwhelmed with information.

Weigh in with your thoughts through our Twitter poll, below, and under the hashtag #DailyScoop. We’ll share in tomorrow’s roundup.

 

COMMENT

One Response to “Twitter fact-checks Trump tweets, Google announces WFH stipend, and Disney Parks offers virtual tours”

    Ronald N. Levy says:

    Even before Trump was sworn in, PR Daily published Jan. 13, 2017 “8 ways PR pros can prepare for a Trump crisis” which “companies face when the president-elect takes aim at an organization, usually through a Tweet.”

    You need speed. PR Daily quoted a top Golin expert: “Slow kills companies fast in a Twitter conversation.”

    The U.S. Supreme Court may swiftly end the latest Twitter controversy. A unanimous 1974 decision in “Miami Herald Publishing Company v. Tornillo” ruled against “intrusion into the function of editors.“

    Said the court: “It has yet to be demonstrated how governmental regulation of this crucial process can be exercised consistent with First Amendment guarantees of a free press.”

    So even though Trump argues that Twitter has strayed from being a news publisher to being a news editor, the court’s unanimous opinion was that a news publisher has a constitutional right to do this.

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.