On Monday, the platform announced that it’s partnering with Bloomberg to provide a 24/7 news broadcast, live-streamed entirely on Twitter.
The Wall Street Journal first broke the news, reporting:
“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.
The move is an expansion of its previous live-streaming offerings.
The Journal reported:
Twitter has already been streaming live programming for specific events. The company broadcast 800 hours of programming in the first quarter of 2017, up from 600 hours in the fourth quarter last year. But this would mark the first continuous video feed to be hosted on the platform.
The partnership seems a natural fit, as some of Twitter’s previous live videos have come via Bloomberg.