Twitter will live-stream Republican and Democratic conventions

The semi-struggling social media platform is upping the ante on live-streaming and will do so on a very large, national stage. Here’s what social media marketers should know.

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Twitter is expanding its live-streaming capabilities this election season.

The social media platform has partnered with CBSN to provide all-day coverage from the Republican and Democratic conventions. According to multiple reports, Twitter will air CBS’s commercials.

This marks the first time Twitter will live-stream a non-sporting event. RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.

“Twitter is the fastest way to find out what’s happening in politics and to have a discussion about it,” Twitter CFO Anthony Noto said in a statement. “By bringing the live discussion of the Republican and Democratic national conventions together with CBSN’s live video stream of the proceedings, we believe we’re giving people around the world the best way to experience democracy in action.”

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