Social Media Twitter’s updated analytics dashboard offers broader engagement data Previously, the social media site’s analytics focused on retweets and favorites. Now, the tool offers information about clicks on the tweet itself and on the user’s profile. By Matt WilsonJuly 15, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.