U.K. PR firm leaks details of new Harry Potter project

The firm claims the leak, which detailed a PR strategy for the launch of Pottermore, was unintentional, insisting it was a ‘simple error.’

Ragan Insider Premium Content
Ragan Insider Content

Unveiled in a press event on Thursday, Pottermore is a new website that’s all things Harry Potter, including the only place where Potter fans cans buy digital versions of the books. The Atlantic said it will “change digital publishing.”

According to The Independent, “The document detailed what publicists should do in the eventuality that details of Pottermore leaked out ahead of time. Unfortunately for StonehillSalt, the document also contained details of the project.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.