U.K. PR firm leaks details of new Harry Potter project
The firm claims the leak, which detailed a PR strategy for the launch of Pottermore, was unintentional, insisting it was a ‘simple error.’
Unveiled in a press event on Thursday, Pottermore is a new website that’s all things Harry Potter, including the only place where Potter fans cans buy digital versions of the books. The Atlantic said it will “change digital publishing.”
According to The Independent, “The document detailed what publicists should do in the eventuality that details of Pottermore leaked out ahead of time. Unfortunately for StonehillSalt, the document also contained details of the project.”
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