Uber CEO: ‘We’ve got things wrong along the way’

The apology is part of an effort to repair the company’s relationship with London authorities as well as build trust with consumers.

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Could this be a new PR direction for Uber?

The company’s new chief executive, Dara Khosrowshahi, recently apologized following London’s announcement that it would withdraw Uber’s license to operate in the city.

The news from London’s transportation regulator called Uber “not fit and proper to hold a private hire operator license,” thus issuing—at least for the moment—a death blow to the company in the European hub.

Here’s the full version of Khosrowshahi’s open letter to Londoners, which was published in the city’s Evening Standards:

Open letter to Londoners in today’s Evening Standard from Uber’s new CEO @dkhos: pic.twitter.com/LOuLgPvF4B

— Alex Belardinelli (@abelardinelli) September 25, 2017

The letter is a stark change in tone from the communications tactics that Uber’s founder and former chief executive, Travis Kalanick, has employed.

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