Marketing Uber challenges taxi industry with low-price claim The company’s claim that a ride on its uberX service is now cheaper than a New York taxi has some observers wondering whether it will backfire. By Kevin Allen@kevin_j_allenJuly 10, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.